About Us

About True and Fair

True and Fair is a start-up firm formed with a vision to enable capacity building and capability enhancement of audit firms. We are a self-funded firm promoted by a group of Chartered Accountants who are extremely passionate about audit quality. True and Fair is an independent firm both financially and operationally and are not sponsored or guided by or affiliated with any other firm, be it in India or internationally. We bring together a collective experience of more than 175 years in audit and accounting. Leveraging on our experience we have designed a set of policies and practices to help our clients benefit from our technical expertise. We have the skills and scale to serve audit firms (both established and formative), upcoming chartered accountants, Regulators, and Corporates – while remaining agile and personal in our approach. True and Fair is one-of-a-kind firm and aspires to be the benchmark STANDARD SETTER in the auditing ecosystem, regarding quality of audits undertaken and performed.

Meet The Team

  • Team

  • Advisory Boards

The services offered by True and Fair will be provided by a team of nine (and growing) experienced, young and energetic chartered accountants having individual experiences ranging from 10 to 28 years, with a cumulative experience of more than 175 years in auditing, accounting and advisory and having served a diverse set of industries. Each member has held senior professional positions, some including as Partners and Executive Directors, in one of India’s largest audit firms including participating in that firm’s technical, quality and learning teams.


Balaji V

Managing Partner and CEO



Brindasri K

Lead - Technology Initiatives



Alpa Sheth

Lead - Monitoring and EQCR



Jaideep S Trasi

Lead - Training



Archana Ashok

Lead - Audit Methodology, Technical Guidance



Ashish Shivahare

Lead - IT Audit, Internal Controls & Governance



Jyoti A Agarwal

Lead - SQC and ISQM



Kirti Kumar Kotian

Lead - ADAT



Rakesh Jain

Lead - Audit Firm Liaison



Shristi Sarayan

Lead - Data Analytics


Focus Areas

Audit Firms

Empowering the auditors with an ecosystem of actionable policies, best practices, tools, technical guidance, and access to audit specialists such as Information Technology Audit, Forensic Audit and Valuation Specialists.

Improving the efficacy of implementing the principles specified in the professional standards during audits.

Develop an exhaustive library of audit-related material in the Audit Documentation and Archival Tool (ADAT) and Audit Documentation Content (ADOC) including content on risks and possible responses, scalable work paper templates, audit programmes and checklists.

Significantly invest in data analytics and artificial intelligence to improve the quality of audits and productivity. "Quality Lead" Program wherein we will take the role of the Firm's Quality Leader for a specific period as agreed with the Firm, to help them establish a Quality Policy with an Audit Methodology and would additionally involve providing guidance on development and implementation of policies and practices.

Practical Training and Development

Provide real life case studies and practical training to the representatives of the CA firms on technical aspects and practical matters in performance of the statutory audit. We will be developing and imparting a robust training curriculum with industry specific real life case studies and simulated work environment for aspiring and qualified Chartered Accountants and other eligible professionals looking to make a career in financial accounting and auditing.


Guide corporates on complex Accounting & Financial Reporting matters, Environmental, Social and Governance (ESG) strategy, Risk Management practices and Board Governance.


Collaborate with Regulators on standard setting, regulatory developments, monitoring and inspection policies and disciplinary mechanisms.